Client / UNICEF
Project / Changemaker 2020
UNICEF Changemaker 2020 was an exclusive, virtual, one-night-only fundraiser to empower the world’s children. Presented by Johnson & Johnson, the event helped raise funds desperately needed during the COVID-19 pandemic.
The show featured performances from P!NK, Katy Perry, Sofia Carson and Liam Payne alongside powerful stories highlighting UNICEF's relentless work day in and day out. A live video auction raised hundreds of thousands of dollars in charitable donations throughout the night.
Creative Direction, Edit and Design // Will Newell
Director // James Merryman
Producer // Chase Simonds
Post-production // Burnish Creative
Agency // Only Child Live
